01Analytics · 2026
Oceaned Marketing Analytics
Tracked 582 sessions across 6 channels to find out which marketing was actually working, and where it was losing the visitors it earned.
Marketing Analyst & Communications Specialist
Maureen John
I help teams turn complex ideas and messy data into clear, human communication.
01About
Data meets narrative.
I'm Maureen, a marketing analyst and communications specialist currently supporting Siemens AG's Cybersecurity & AI division, where I help translate technical work into clear messaging for non-technical audiences. Alongside this, I founded and run Oceaned Study Abroad Consultants, where I built our entire marketing analytics setup from the ground up.
I'm currently completing my MSc in Business Administration in Germany, and I like working where data meets storytelling: making sense of what the numbers say, then communicating it in a way people actually act on. That includes practical experience managing WordPress publications, from content uploads and formatting to publishing across live sites.
02Career
Where I've worked
- Dec 2025 to PresentMunich, Germany
Digital Communications Specialist
Siemens AG
- Mar 2024 to PresentRemote
Marketing Analyst & Founder
Oceaned Study Abroad Consultants
- Apr 2026 to PresentIngolstadt, Germany
Marketing Associate
WFI, Ingolstadt School of Management
- Mar 2025 to Jul 2025Bangkok, Thailand
Digital Marketing Intern
Issa Compass
03Toolkit
Tools I reach for
GA4GTMPower BISEOExcelBrevoMailchimpContent StrategyStakeholder CommunicationWordPressGerman-English Translation
04Selected work
Selected work
Click any card to expand the problem, approach, and results in place. The first two follow a straight line: what the data found, and what I built because of it.
From finding to fix
“That 3-second drop-off is what this next project was built to fix.”
02Product · 2026
Oceaned Study-Abroad Platform
Built directly off the analytics finding. Instead of patching a landing page, I gave candidates one portal to search, apply, and track, so they never land on a random page again.
03Communications · 2026
Cybersecurity Communications, Siemens
Turned complex, sensitive cybersecurity topics into clear, trustworthy content for internal and external audiences across a global organization.
04Partnerships · 2025
Vendor & Institutional Partnerships, Issa Compass
As a marketing intern at a Thailand-based visa startup, I helped with vendor coordination and partnership work, supporting in-person community events and institutional partnerships that fed real client applications.
05Communications · 2026
Student & Alumni Storytelling, WFI
Created ongoing content for a university's social channels that spoke to three audiences at once: prospective students, current students, and alumni. The work ranged from editorial storytelling to practical service content and German translation.
05Contact
Let's talk.
Have a project, a role, or just want to compare notes on marketing analytics and communications? My inbox is open.